In our previous article, we have discussed how Content Marketing can Transform your Business. Now, we bring another Marketing technique in the series - on how email marketing can help you transform your business. There are several ways to market your product to reach a bigger audience at mass scale. This includes billboards, Television ads, News Paper ads, Flyers, social media posts and so on. email marketing brings a fresh approach to marketing to target more specific individuals whom you think are your best target. It provides an opportunity to reach individual users directly and establish a better connect with their target customers. For this reason, organizations of all sizes rely on email marketing to expand their reach. A research article from marketingsherpa indicates that email marketing is widely used marketing strategy by most of the companies. We illustrate 7 reasons for you to get started with email marketing and how it helps in building better customer relationships along with high ROI.
- Be Cost-effective: Social media channels often use pay-per-click system in their billing strategy while charging marketers. This can be a costly affair to certain businesses. Also, the ad campaigns run on these channels are restricted to a specific period. email marketing is practically free and forever. email marketing provides cost effective solution to reach as many customers as you want and takes care of your marketing requirement without wasting too much of resources.
- Scale at your will: email Marketing is easily scalable. An organization with a growing client base can easily ramp up their email marketing with a single click. This is why it occupies a central position in the marketing departments of many companies that range from startups to large corporates.
- Build your own audience: Email allows for building a small community that takes interest in the product you have to offer. This small group then helps in nurturing and improving the product and finding a steady base for the product to stand on. Gradually as your email list grows, you are building a set of audiences who are interested in your product or service. This will become a mainstream marketing tool to announce product updates and promotions in your product journey.
- Gain deeper customer insights: When you target individual customers, you can gain deep insights on who is your die-hard fan, who is your friend, who is your acquaintance and who is a visitor. You can measure the click through rate, how much time is spent on the product page, who is giving constructive feedback and much more. Marketing Automation tools can help you in gaining deeper insights like email open rate, conversion rates and many other metrics. Tracking these metrics help in identifying different stages of buyer’s journey.
- Personalization and ease of reach: Email allows you to personalize the business communication. Armed with customer insights, you can now be specific in communication and provide exactly what the customer requires. It takes you as close as one step away from your customer and you are just a reply away if your customer wants to respond. All you need to do is to provide right information and entice your customer to respond. This targeted approach will eventually convert those who are interested in the product into those who will purchase it.
- Reconnect at regular intervals: We often underestimate the power of reconnecting with customers repetitively. But when your email shows up in the inbox of the customer repeatedly at regular intervals, they will gradually learn more and more about you. The user may not be interested in the product at this moment. But, as and when the user is ready to make a purchase, they are more likely to choose your product. With regular visibility, you enjoy high probability of brand recall on the day of need.
- Build your Brand: The way you communicate with the customers tells a lot more about your brand than just the product you are selling. Communication is the bridge that connects your brand with the users. Email also allows for back and forth communication, crucial to ensure lasting relationships with clients. Personalized communication is powerful and it builds trust that goes beyond a mere business transaction.
Email marketing helps you to build list of customers who have specific interest in the product or service. It takes consistent efforts in building the list. There are countless examples of organizations that have time and again relied on email marketing for the success of their products. Despite the availability of other lucrative and easy marketing options, try investing time on email marketing to build lasting relation with your customers. Start investing in the power of email marketing today. Reach out to us at [email protected] if you need professional help.
