What is the anatomy of performing mobile app? Anatomy is a strange word to be used in the context of technology. But mobile apps that are successful do share an identifiable common structure. The app stores are flooded with thousands of new apps everyday and yet only a few handful apps make it successful. Whether an e-commerce app or a utility app, one can easily decode what makes a mobile app successful.
We try to unearth the vital factors on which the success of a mobile apps is built. Although mentioned individually, one should not make the mistake of considering them in isolation. It's only when all the factors come together in great shape, it is possible to bring out a great performing application.
Consider assigning higher weightage to the below areas while building a mobile application.
- Create a Mobile Strategy: Chart out the main reasons on why does your business need a mobile app? In what way will it add value to your customers & your business? In what way is it going to enhance the brand? Asking these fundamental questions before delving into crucial steps is very important. The answers to these questions will keep you tethered to the objective of making an app with clear objectives. Market research and surveys can help you in finding few answers. It is recommended to think through the future versions, functionalities and monetization strategy at this stage to have clear path. Planning ahead can help in avoiding the pitfalls that lay ahead in the app making journey.
- Focus on User Experience: UI and UX teams are responsible for how the customer navigates through the app and how it feels to the user. Everything in the world today is about presentation. To convince the users of the utility of the app, it is necessary to create the first good impression. A clean UI and UX effortlessly guides the user through the app & maximizes the visual impact on the user (more on UI/UX here). Apps are a great opportunity for app makers for brand building and showcase their innovative solutions. Even if the user is going to spend few minutes on the app, make those few minutes as pleasant as possible. With everything around seeking user’s attention, making an app that is non-intrusive and yet attractive enough is the biggest challenge.
- Build for performance: Understanding how your app interacts with the customers is very important in the process of app building. Merely counting number of downloads gives an incomplete picture of its success. There should be enough touch points throughout the app to collect data and feedback for gaining business intelligence. This is a great way to assess the app performance and customer engagement. Also, special attention should be given to the speed of the response, power consumption, memory usage and data privacy while building the application.
- Find the Hook: Some apps have a short lifespan, and some continue to cement their place on our phones. There is something about these apps that keeps the users hooked. The app makers often conduct in-depth research in user behaviour before setting out to build the app. Successful apps understand the human psychology and daily emotional needs of the customer. Social media apps have largely been successful in this. Insightful app makers are able to tap into the psyche of what the users desire and need. Finding what keeps the users hooked to your app can unlock its true potential.
Figuring out everything at one go can be quite a daunting task. It can sometimes be difficult to keep up with the rapidly evolving technologies and the growing complexity of mobile apps. To successfully deliver a mobile app, the team should effectively integrate all the mentioned factors. A competent team is able to handle all the hurdles in the app making endeavour effortlessly. With a passionate team of designers, developers and marketers we are working tirelessly to bring out ideas into existence. To work with us, contact us at [email protected]
