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Creating engaging piece of unique content that users can relate to is the key to generate quality leads and eventually become your customers. The first step to identify the strategy to be followed in generating the content. Our digital marketing experts will analyse the kind of audience that you are targeting, brand position that you are aspiring for and suggest the right kind of content format. Content can be generated in multiple formats text or image or video or podcast or printed material etc. Based on the maturity of the audience and their customer journey, we help you arrive at the right format and right medium for distribution. Strategy plays a big role in creating the ideal impact on customers. We help you to identify the right content strategy that is result oriented & unique to your business to achieve the marketing goals.
Content can be something to explain about your product or service to the end users or it can be a case-study on how others have benefited from your service. It can be either a blog article or product spec or case study, aimed at educating your customers on how your product or service can help them. Our content writers are adept with multiple styles of content writing that suits the theme of the writeup. Generating unique and original content has multiple advantages like attracting more readers to your pages, improving your brand positioning, better search engine optimization and boosting organic SEO. Our specialists have greater depth of knowledge on the usage of language for different kind of audience so that they connect with your brand and the marketing message.
After creating the content, it has to be distributed on multiple channels to reach the intended audience. We help companies in understanding the different avenues available for content distribution and choose the right platforms. Platform selection can be based on where the targeted audience are present or the format of the content or the kind of service being offered. Content can be distributed through email marketing or on channels like linkedin, Facebook, Twitter, Instagram etc. If the content is distributed on multiple channels, it is essential to maintain unique branding features across all the content formats and distribution channels. Our experts will help you in distribution and then measuring the click through rates (how many has opened or seen), how many reacted and how effective is the channel.
Customer Challenge
There are numerous examples of companies that consistently offer great products & yet fail to reach out to the audience they very well deserve. This is not as much a fault of poor marketing as it is of a poor marketing strategy. In their efforts to compete with their next best competitor, companies spend excessive money on marketing without understanding its efficacy. More often, where these companies fail is either their marketing efforts are out of sync with the overall identity they project out to the world, or they are simply targeting the wrong audience. You need to pick the best digital marketing agency that can add value to your marketing efforts.
Our Solution
At Aurora, we undertake a comprehensive study the client company, its products and the industry and the target audience. We then handpick the best possible content generation techniques and provide right solutions that maximizes the company's ROI. We help companies to maintain unique branding across all the channels and measure the most efficient one for reaching the customers in the given budget. We set realistic, attainable targets and achieve them on mission mode. Our cumulative experience in content marketing helps us in finding creative and workable solutions to your challenges in content marketing. We ensure that our content strategy is tailored not just to engage the right audience but which also pursues them to act.
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