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Website analytics measures and analyzes data to help you understand user behavior across web pages. Analytics is crucial to evaluate site performance and look at key performance indicators that are driving business growth. It gives valuable insights on important metrics like number of page visits, the time spent on the site and much more. Our analytics team will ensure that all the relevant parameters are captured to provide comprehensive data on your web app analytics. Through planning is required to map the complete customer journey on the website and then collect the right data at crucial touch points to provide complete picture.
As mobile apps become more popular, so does the need for Mobile App Analytics. Mobile apps are now a necessary platform to interact with customers rather than optional. This makes analytics all the more important as companies need to rely on smarter decision-making to drive their business growth. The goal of our custom built Mobile App Analytics is to understand your business objectives and equip you with the necessary business intelligence. We also integrate high end analytics tools that help understand user behavior, improve app performance, and maximize ROI.
Heatmaps is an innovative tool that helps in visualizing user engagement and site interaction with your website. Heat mapping narrows down the focus to website performance, analyzed through the lens of users. Web pages can be studied by clicks, taps, and scrolling behavior, giving you a deeper insight on pain points. This analytics plays a vital role even at the planning stage. It can be used for A/B Testing to shortlist a better performing UI. Our experts also develop sessions recorder that tracks user journey throughout the website to give a better picture of user navigation.
Customer Challenge
Companies spend considerable amounts of time and resources on marketing. And yet, only a handful are able to use them to its full potential. This is due to lack of insights on user behavior. Marketing Analytics addresses this by giving you a comprehensive picture of your customer base. In addition to measuring the outcome of your marketing efforts, it also provides actionable insights to improve upon them. With the rise of mobile users, mobile app analytics is the way forward to optimize marketing efficiency in its domain. Harnessing insightful information from heaps of data is the way to making smarter business decisions.
Our Solution
Marketing experts at Aurora have extensive experience in collecting the right data & then drilling down your data to deriving actionable information. Our sophisticated analytics helps you define quantifiable goals, build processes to collect relevant data for analytics, identify gaps and recommend industry specific implementable solutions to improve your overall marketing ROI. This is a continuous process which directly impacts the company's revenue. In a competitive sphere, having the right business intelligence gives you a perfect a headstart and paves the way for a sustainable business. A thorough understanding of your business helps us in crafting analytics solutions that are specific to your requirements.
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