Looking to improve the SEO of your web pages? Talk to our marketing professionals now.
Creating a website that is fully optimized for SEO needs the right strategy for content, site structure & keywords. To draft a result oriented strategy, our digital marketing specialists will understand the complete business picture, business domain, services being offered, local & global competition, expansion plans in the service portfolio, customer segmentation & other important things. After gaining a deeper understanding, we guide the company by recommending the type of content to be generated, how to optimize the pages with better content tags, attributes, meta information, page structure, sitemap, url structure. As a part of off-page strategy, we give a broad plan on link building, listing, PR activities etc. When the website is completely optimized for quality content, on-page & off-page SEO, the probability of generating organic traffic is very high.
Keywords play a major role in generating good SEO score for any web page. We help companies generate quality keywords as per the laid out content strategy & also in generating quality content along those lines. Search engines are very sophisticated today and are continuously looking for fresh and creative content to present to the users. The top search result page therefore, has become a competitive real estate that businesses are looking to occupy. This makes it all the more necessary to optimize one’s business platform for search engines. Our SEO experts carry out a comprehensive website analysis & employ advanced on-page & off-page SEO techniques to increase your website visibility.
Going one step further and writing the schema or markup will help Google & other search engines to understand your page much better. Schema markup will boost the probability of finding some good space for your web page in the search results. We help companies write proper markup and put up appropriate schema tags so that the snippets help user in clicking on your web page link. We ensure that your site is completely following all the SEO guidelines for content, url structure, best coding practices and rich snippets for structured data. Adding structured data makes it easier for search engines to know further about your business.
Customer Challenge
Obtaining organic search results is always the first choice for any given company, but the kind of effort that goes into the backend is enormous. Most often, companies does not have the right team to understand the nuances of search engine optimization techniques and keep in pace with the changing search engine algorithms. The right process that is giving results today may be obsolete tomorrow because of these enhancements and technological advancements. Optimizing your web pages to the search engines is not a one-time job, but a continuous process. Having an expert team taking care of this important aspect of your webpage is always considerable.
Our Solution
At Aurora, we undertake a comprehensive study the client company, its products and the industry and the target audience. We then handpick the best possible SEO strategy and help the client in generating unique content that is satisfying the required rule engine. We set realistic, attainable targets and achieve them on mission mode. Our cumulative experience in marketing helps us in finding creative and workable solutions to your challenges in marketing. We ensure that our marketing strategy is tailored not just to engage the right audience but which also pursues them to act.
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