Brand Building done the right way! Talk to our Social Media Experts
Social media presence has become mandatory rather than choice today. It is an extension of Brand persona in today’s connected world. To build a comprehensive social media marketing strategy, we try to gain a 360 degree view of your business offerings, target audience through interaction with multiple key stakeholders in your organization and then build different models of your target buyer persona. With this critical information at hand, we then arrive at different social media strategies targeting the buyers of our interest. We employ advanced marketing techniques to grow your social footprint organically through creative content generation methods. Staying relevant to today’s times is key to a vibrant brand identity. We’ve got keen pair of ears actively listening to current trends and sharp minds to milk them into branding ideas for your product.
It is imperative to target your audience in all the possible channels for social marketing marketing. Managing unique brand identity and uniformity across all the channels will need dedicated efforts. We ensure that your business outlook is maintained uniform across all the channels and all your customers go through the same social experience. Based on your business profile & target audience, we suggest the best suitable platform for social marketing and building a loyal fan-base. Our Social Media managers are adept at crafting a perfect strategy to build your brand presence on platforms like Facebook, Instagram, LinkedIn & Twitter. Our deliver action-driven, creative & engaging content, palatable to the users of a particular platform.
Once your brand has made its presence on the particular social media platform, there is need for advertisements to beat the competition in attracting the attention of the relevant customers. We advise companies on the need to advertise on specific platforms and help them run different campaigns with different priorities. We undertake detailed study of the product and create hyper-targeted ads to reach out to a relevant audience. Sponsored and promoted posts are perfect to create initial buzz for products making their way to market. By strategically posting the ads at the best time and to the right audience, we ensure maximum returns for your business. We uniquely work towards leveraging your niche and help you gain a band of followers that actively participate in your brand story.
Customer Challenge
Traditional marketing methods are being challenged by this new-age marketing. But, the challenges faced by businesses today remain the same. More competition, attracting relevant customers, converting more customers, clocking more sales and so on. It is a trend of the day to jump on the social bandwagon and cater extensively to the online audience. What organizations often lack is to select relevant platforms & ensure a consistent brand voice across different platforms. They provide an opportunity to engage with users more directly and on a personal level. This is definitely a boon for companies to understand the customers and tailor make the solutions. This constant engagement, in the long run proves as a valuable exercise for brand building.
Our Solution
At Aurora, we believe that the world is a connected village and Social Media is a pulse of the world around us. It presents an opportunity for businesses to find like-minded people who can willingly engage with what you have to offer. Proponents of Social Media often overestimate it as an unlimited reserve of attention that can be tapped into easily. But we believe that reaching out to all is equivalent to reaching none. Our approach is that of micro-targeting. It consists of identifying a small audience that can potentially find value in your product, to engage with them consistently and eventually, establish trust. Through our social media marketing services, we provide Facebook marketing, Twitter marketing, LinkedIn marketing & Instagram marketing service. Connect with us to know more on how we can add value to your marketing efforts.
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